The Story Behind The Signal

The Signal — Wired Like Us logo

When I started building Wired Like Us, I knew it needed more than a logo.

It needed a symbol.

A quiet way for people like us to recognize one another.

For years, I thought I was the only one whose brain worked this way. Different. Too much. Too distracted. Too misunderstood.

Then I found people who thought like I did.

I realized I wasn't broken.

I had simply found my people.

That's why I created The Signal.

The brain represents a different way of thinking.

The lightning bolt represents the fast thoughts, creativity, hyperfocus, and unpredictable energy that come with ADHD.

The crossed bones aren't about danger.

It represents solidarity.

A symbol that quietly says, "You're safe here. You're one of us."

To most people, it's just a bold streetwear icon.

But if you know, you know.

Maybe you spot someone wearing it across a coffee shop or walking through an airport.

You may never speak.

But for a moment, you recognize each other.

"I get it."

"You're not alone."

I also created The Signal for my two boys.

I wanted them to grow up knowing there are people like us. People who understand them without needing an explanation.

Because that's what The Signal has always been.

Not a logo.

A reminder that no matter where you are, you'll always have a tribe.

Find your frequency.